Build, nurture and participate in communities with shared vision and values. Develop partnerships with local organizations, schools, and on local, municipal, national and international levels.
Ensure the highest operational safety standards for participants and volunteers in all our programs.
Operate, collaborate and promote a culture of professionalism, self control and dignity.
Be honest and open in all our dealings, within all roles and at all levels of the organization.
Aim to reach and be accessible to all sectors of Israeli society.
Demonstrate our commitment to fairness and teamwork, both in and out of the water and off the sand.